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The Early Years |
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1888 was a rather memorable year for numerous reasons: Painter Van Gough infamously cut off his ear, the first ever motion picture was filmed and an experiment using aeration led to the formation of one of today's most innovative fashion brands. Back in the late 1800s, Lancashire mill owner Lewis Haslam began trialing his theory of aeration, trapping air within the warp and weft of fabric. The result was a cellular cotton fabric that provided a barrier between the warmth of the skin and the chill of the atmosphere - the Aertex company was born The British Land Army wore 'Aertex' as part of their uniform in World War II and The British 7th Armoured Division, one of the most famous formations that ever served in the British Army, wore Aertex bush shirts and jackets - a great booster for our brand. |
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"Aertex captured the dowdy appearance of the late 1900s Britain and transformed it into a stylish example of forward thinking fashion" |
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