By 1891 Aertex was firmly established in the wardrobes of the English middle classes.

The British Land Army wore 'Aertex' as part of their uniform in World War II

The British 7th Armoured Division, one of the most famous formations that ever served in the British Army wore Aertex bush shirts and jackets.

Pilots and navigators flying at high altitude wore Aertex.

Aertex post war emerged as a symbol of prosperity and featured in the Festival of Britain in 1951.

Both men and women who considered themselves at the fore front of fashion would be seen wearing Aertex shirts and underwear.

No child would be considered properly packed off to school without fresh layers of Aertex for every term.

In 1959 Aertex, together with Ovaltine, sponsored the 'All New Netball Associations' coaching film.

By the 1960's Aertex became a sports and schoolwear classic across a wide spectrum of sports including tennis, cricket, netball and football with Wimbledon champions and the English World cup squad all wearing Aertex.

Aertex was seen in the 1970 world cup in Mexico. Later, Pele was seen to wear an Aertex shirt when he played for the New York Cosmos.

By the 1970's, as the Aertex name became firmly established as part of the English language, the brand was taken over by Viyella who launched a world wide protection programme which still exists today.

Today, Aertex lives as a premium brand in the United Kingdom and European markets. It is firmly established in the hearts and minds of all spheres of society as a brand.